Proactive ads for Ketel One Vodka: a taunt against whiskey, a gung-ho message for Ketel One aficionados and of course, a PSA.
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Proactive ads for Ketel One Vodka: a taunt against whiskey, a gung-ho message for Ketel One aficionados and of course, a PSA.
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The Age of Conversation, 2008: My chapter “The Smart Beast in the Creative Jungle” focuses on the new brand of creative who will make a mark in the age of conversation.